The internet changed the face of readership and celebrity gossip was not far removed from the influence. The rise of online celeb gossip sites has provided a huge thrust to the entertainment news industry. Readers and lovers of paparazzi scoops are now delighted that they can read such news items any time they want. They are no longer dependent on weekly or fortnightly tabloids to give them the latest updates in the glamour world. They can log on to the internet and check up the latest gossip anytime.
The best part about reading celebrity gossip online is the factor of real time update. Celeb gossip sites online are always on the lookout for news items that would interest the readers. They have reporters at all the major update centers. They are also keenly monitoring other entertainment news sites for scoops and leads. Once they establish one, they quickly follow it up and you can find their version of events in no time. Paparazzi scoops spread like wildfire on the internet. No sooner has one site taken it up than the other sites follow with a shower of updates.
Online celebrity gossip sites are all about choices. If a particular celeb gossip site interests you, you can pursue that story like an investigative reporter across all sites. The visibility of the entertainment news sites to everyone is a reason why they value credibility. The websites dealing with paparazzi scoops do not give out any absurd news items because they know that other similar sites are monitoring them and they will be quick to point out the folly. Sometimes you find sites making fun of the bizarre and inaccurate gossip items that others have published. This hits the reputation of the site badly and every site makes a dedicated attempt to make sure that they do not fall into this trap.
This applies to the readers of celebrity gossip sites as well. When they come across breaking celeb gossip news, they quickly check with other entertainment news sites. The idea is to make sure that what they have read is authentic information. When other sites validate this piece of information, readers are convinced. This endears the website which had given them the news first. When they want to read paparazzi scoops again, they check up this very site. And before you know, the site has a steady band of readers. This is very important in an age when online readers and traffic are very erratic. Getting a certain number of online visitors to the site every day works wonders! The importance that celebrity gossip sites are investing in authentic entertainment news reporting is making sure that readers are no more skeptical about what they are reading.